COOKIE POLICY
This Cookie Policy describes the use of cookies by this website (https://www.wavup.com).
I – WHAT ARE COOKIES
Cookies are short text strings that are configured and stored by the website visited within the user’s browser. Cookies therefore require a browser and store information that the Website is able to use when the User accesses it. The main purpose of cookies is to improve the browsing experience, enable certain features, or collect information for statistical or advertising purposes. Some of these purposes may require the User’s consent. Where consent is given, it may be withdrawn at any time by following the instructions set out in this document.
Cookies may be either first-party or third-party cookies.
- First-party cookiesThese are stored directly by the website being visited. The information remains available only within the website and generally records information such as the number of sessions or page views.
- Third-party cookies. These are configured in the browser by domains and providers other than the website currently being browsed.
Since the use of third-party cookies on the Website cannot be fully controlled by the Data Controller, any specific reference to third-party cookies should be regarded as indicative only. For complete information, Users are invited to consult the privacy policies of the respective third-party services listed in this document.
The User may always contact the Data Controller to obtain further information regarding the use of such technologies on the Website.
Some third-party providers may transfer personal data to countries located outside the European Economic Area. In such cases, processing will be carried out in compliance with the safeguards provided for under Articles 44 et seq. of Regulation (EU) 2016/679.
This website uses the following types of cookies.
II – TYPES OF COOKIES USED
1. TECHNICAL COOKIES (NECESSARY)
- These cookies are used to save the user’s session, ensure the proper functioning of the Website, store browsing preferences and optimise the browsing experience. The User’s consent is not required for these cookies, as they are strictly necessary for the provision of the requested services and for the use of the Website. The User is the person who uses the Website and, unless otherwise indicated, corresponds to the Data Subject. The Data Subject is the natural person to whom the personal data relate.
2. ANALYTICS COOKIES
- The Website uses Google Analytics 4 (GA4) to collect aggregated statistics on the use of the Website (e.g. pages visited, time spent on the Website, geographical origin, most viewed content).
- Where such cookies are configured in such a way as to significantly reduce their ability to identify users and the provider does not combine the information collected with other data in its possession, they may be treated in the same way as technical cookies and used without the User’s prior consent.
- In all other cases, analytics cookies will be installed only with the User’s express prior consent provided through the cookie banner.
For more information on Google Analytics 4 (GA4) cookies, please refer to: Google Privacy & Terms.
3. PROFILING/MARKETING COOKIES (ONLY IF ACTIVATED WITH THE USER’S EXPRESS CONSENT)
- The Website uses tools such as Meta Pixel to monitor conversions and display personalised advertisements on Facebook and Instagram.
- Profiling cookies collect information about the User’s preferences and browsing habits, creating specific behavioural profiles for the purpose of sending targeted advertising and marketing messages based on the interests shown by the User while browsing.
- Such tools and cookies will be activated only after obtaining the User’s explicit and freely given consent..
- For more information: Meta Privacy Policy.
III – CONSENT MANAGEMENT
- Upon first accessing the Website, the User may accept, customise or refuse the installation of non-technical cookies through the consent banner. Consent to all non-essential cookies is denied by clicking the “X” close button located in the top-right corner of the banner or by clicking the “Reject” button. Without consent, browsing will continue using only the necessary technical cookies.
Consent may be modified or withdrawn at any time by clicking the dedicated “Manage cookie preferences” button available in the Website footer. footer del Sito. - The User may check the status of their consent at any time.
- The User is free to decide whether or not to provide consent. If consent is not provided, the Data Controller may be unable to provide the related functionalities.
IV – DISABLING COOKIES THROUGH THE BROWSER
The User may choose not to allow cookies to be set directly through the settings of their web browser. In such case, cookies may be managed or deleted by following the official guides provided by the main browsers:
If cookies are completely disabled, some Website functionalities may be affected. However, the User’s browser will continue to store a small amount of information necessary for the Website’s basic functionality.
V – DURATION OF COOKIES
The duration of cookies varies depending on their type and purpose. Technical cookies may last only for the duration of the session or may persist for a specified period. The preferences expressed by the User regarding cookies are retained for a maximum period of 6 months, unless otherwise required by law or for technical reasons.
The duration of third-party cookies depends exclusively on the retention periods established by the respective third-party providers (some expire at the end of the session, while others remain active for longer periods). The User may check the relevant details in the privacy notices of the respective third-party providers through the links provided in this Cookie Policy.
VI – DATA CONTROLLER
The Data Controller is WAVEUP GLOBE SRL, with registered office at Via San Raffaele 1, 20121 Milan, Italy – VAT No. 13355450969.
For any information, request or to exercise rights relating to personal data, the Data Controller may be contacted at the following e-mail address: mailto:info@waveupglobe.com
The complete privacy notice concerning the processing of personal data is available in the Privacy Policy.
Definitions
Personal Data (Data). Any information that, directly or indirectly, identifies or makes a natural person identifiable.
Usage Data. Information collected automatically by the Website, including by third parties that integrate systems into the Website. Examples of Usage Data include: IP addresses, domain names of the computers used by the User to access the Website, URI addresses (Uniform Resource Identifier), the time of the request, the method used to submit the request to the server, the size of the file received in response, the country of origin, browser characteristics, the operating system used to access the Website, the time spent on the Website, and the sequence of pages visited.Uniform Resource Identifier), l’orario della richiesta, il metodo usato per inoltrare la richiesta al server, la dimensione del file ottenuto per la risposta, il Paese di provenienza, le caratteristiche del browser, il sistema operativo usato per accedere al Sito, il tempo di permanenza sul Sito, la sequenza delle pagine consultate.
User.The person who accesses and/or uses the Website. Generally, this person corresponds to the Data Subject.
Data Subject.The natural person to whom the personal data relate.
Data Controller.The natural or legal person, public authority, company, association, etc., that makes decisions regarding the purposes and methods of processing, including the security measures relating to the processing of Data. In the case of the Website, the Data Controller is the owner of the Website.
Data Processor.The natural or legal person whom the Data Controller instructs to carry out, on its behalf, specific and defined data-processing management and control activities. For further information, please refer to the Privacy Policy. Privacy Policy.
Legal references.
Unless otherwise specified, this Privacy Notice applies exclusively to the Website.
Last amended: 19 August 2026
Version: 2
